Tags: florence. pitti, fortezza da basso, pitti immagine uomo, pitti uomo
As every year, in the month of June for three days, Florence turns into the pillar of International male Fashion by giving hospitality to one of the most important Fashion Exhibitions in the world: Pitti Immagine Uomo.
From the 18th to the 21th of June, the Fortezza da Basso hosts again “Pitti Uomo”, which has come by now at its 74 edition. It is the exhibition that presents the 2009 spring summer collections.
There will be 688 firms and more than 800 brand names, 200 of which are foreigner.
The sections displayed will be 15.
This year the bike, meant as accessory of fashion and design, plays the starring role. It is the center of a striking installation created by Oliviero Baldini, which stands in the central square of the Fortezza.
Free Cycle – Free Mobility is the new topic of Pitti Uomo’s Layout.
For the layout of this edition, Pitti Uomo takes inspiration from a topical subject that is the ecosustainable mobility, and in this field the bike represents more and more the symbol of a daily aesthetics and a cult object.
Thanks to the collaboration with ANCMA (NATIONAL ASSOCIATION CYCLE MOTORCYCLE ACCESSORIES), the bike will be the main object of the show’s exhibition stands.
Oliviero Baldini made a very big installation: it is a set of huge “quadrerie” located in the square inside the Fortezza da Basso, which have been built using bikes of the best italian firms.
In addition the parts of the bike will be used also as original graphical accessories scattered inside the Fair.
The special guest of this edition of Pitti Uomo will be the Belgian Walter Van Beirendonck, who is one of the most bold innovators of contemporary fashion.
On the 19th of June, he will show in a first-ever preview his menswear collection S/S 2009.
Another newness of this edition of Pitti Uomo is “The Cloud“. It is a flexuous fiberglass sculpture organic-shaped that comes from the collaboration of Pitti Immagine with the Mit (Massachusets Institute of Technology).
“The Cloud” is the third stage of the “Redesigning Fashion Trade Show” project, a work with the intent to test through and through innovative types of interactivity.
As usual, Pitti Uomo is a very creative and innovative event, an unmissable appointment for all the persons that work in the World of Fashion and are keen on it, which takes place in the beautiful city of Florence.
Don’t miss the male fashion on the catwalk: from the 18th to the 21th of June at Fortezza da Basso.