Pitti Immagine presents “Fragranze N.7″ in Florence

Dear fragrances and perfume lovers, finally the seventh edition of Fragranze comes back in Florence, the exclusive and glamorous event presented by Pitti Immagine, which will take place at the Stazione Leopolda, this year showing a brand new location.

From 11th to 13th September 2009, Fragranze N° 7 will have as protagonists the world of artistic and selective perfumery and the evolution of olfactory culture. The event’s theme, created by the architect Alessandro Moradei, is fluidity, conveyed by light, iridescence and transparent bubbles that are carried over into the stands and the exhibition area.

There will be 160 different great international brands in the field of high quality perfumery participating in the 7th edition of this great event: here you will find the most exclusive fragrances, several original body care and wellness products and any sort of high quality crafts and unique scented accessories.

The event presents a rich calendar of events organized by Pitti Immagine and the exhibitors, all to discover and “sniff”: talk shows, installations, photography exhibitions and presentations.

Il Profumo del Futuro: Let’s begin with four interesting talk-shows at the Alcatraz area of the Stazione Leopolda, where Italian and international experts from the world of quality perfumery, wine-and-food, fashion, design and communication on Friday afternoon 11th and the morning of 12th September will discuss on topics such as: “What will the future smell like? Do we all have the same type of nose?”.

Among the new elements of this edition, we remind you Spring, the special area dedicated to the young “brand new fragrances brands” which for the first time will have the chance to make their debuts with the international public and to be launched on the market.

In addition, at the Stazione Leopolda visitors will also find a large area dedicated to Accessories, the must-objects which nowadays cant’s absolutely miss in our closet, and which are becoming increasingly essential elements of contemporary life.

And finally, we remind you that on Saturday 12th September, there will be a special day welcoming the general public to the event: all the perfumery lovers in fact will have the opportunity to closely see this charming world, to take part in the scheduled events and to know the last novelties about the exclusive products on the market.

So, if you are fragrances lovers, or if you are simply interested in getting to know and sniff the novelties in the field of perfumery, don’t miss this exclusive occasion at Stazione Leopolda in Florence.

For further information about this and other events in Florence, please visit our website www.aboutflorence.com

FRAGRANZE N.7
11.12.13 September 2009
Stazione Leopolda
Viale Fratelli Rosselli, Florence
Opening Hours: 10 a.m. – 6 p.m.
Free admission for members of the trade.
Open to the public on Saturday 12th September -  admission € 10

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