The enchanting Fashion of Pitti Immagine comes back in Florence

The great fashion-event comes back in the city of Florence. The 77th edition of Pitti Immagine Uomo and Pitti W_Woman Precollection n°5 come back at Fortezza da Basso in Florence.

This year, we remind you the new special layout designed by the architect Elio di Franco in order to pay homage to the brand Everlast which celebrates its 100th anniversary, and the debut of a cult contemporary jeanswear brand, Denham from Holland, and other international debuts in the field of fashion.

From 12th to 15th January, Pitti Uomo presents a brand new layout: the Main Pavilion in fact has been revolutionized by the designer Patricia Urquiola, who created a sort of urban fashion district with more open stands that promote “dialogue” among the products. In addition, there will be also the Pop Up Stores, areas dedicated to the world of accessorizes, with brands like 19 Andrea’s 47, A B A Brand Apart, Amaort, Amazonlife, etc.

The Lyceum will host the traditional section New Beat(s) which will present young and up-and-coming brands, and Welcome to my house, a selection of young, but already known names that focus their research and efforts on street culture.

And now, let’s take a look at the numbers of the 77th edition: 742 firms, 918 brands of which 300 are from abroad. The cult fashion-event will be set on 59,000 square meters. You fill find the several sections shown along a path made up of 14 stages: Pitti Uomo, Affinità Elettive, Fashion At Work, Pop Up Stores_ Sport & Sport, Uppercasual_ Ynformal, Urban Panorama, Welcome To My House_ Fashion / Design, Futuro Maschile, Touch!, l’Altro Uomo, New Beat(s).

And what about Pitti W_Woman n° 5? In addition, the fifth edition of Pitti W_Woman Precollection will take place from 12th to 15th January 2010 in Florence, the fair-event dedicated to women’s apparel. The Dogana (Via Valfonda) in fact will showcase the preview showings of the 2010-2011 fall/winter collections by about 70 international brands.

After last season’s success, at this edition once again we find the section called “Vintage for Pitti W”, which gathers some of the best in the vintage trade who will be showing their vintage couture, accessory, jewellery and signature scarf collections.

The 5th edition also brings back the selection called “Fragranze” with an outstanding array of scent and selective perfume brands, and Designer Collection, a selection of brands which represent at best women’s elegance.

The names at this edition include: 5+1_Annapurna, Alberto Fasciani, Amaort Japan, Azzurra Gronchi, BHcrafts, BP Studio, Bun, Chiara Zanetti.

So, in January you will be totally busy with the world of fashion! The city of Florence awaits you all with its wonderful historical buildings, palaces and…shops.

For further information about museums, monuments and events in Florence, please visit our website

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