Fashion in Florence: Pitti Immagine Uomo n. 78

From June 15th to 18th 2010, the very expected international men’s fashion event Pitti Immagine Uomo n. 78 will come back at Fortezza da Basso in Florence.

This year, the theme will be Design Watching: the world of fashion that indiscreetly enters the world of design through visual, audio and verbal suggestions selected by buyers, journalists, designers and opinion leaders belonging to the exclusive international class of Pitti People.

As a matter of fact, visitors will have the chance to see on display the newest and most fashionable design objects, between traditional handicraft and contemporary style.

Once again, the set up will be created by Patricia Urquiola who shaped a continuity between internal and external layouts and introduced new areas dedicated to relax end special installations dedicated to food, together with Taste, the exhibition by Pitti Immagine dedicated to the products of high quality Italian gastronomy.

Among the design watchers, we remind you some of the important names: Roberta Valentini from Penelope, Giusi Ferré, Max Kibardin, Joerg Koch of the magazine 032C, Stefano Roncato, La Pina and many others.

In addition, we remind you the Pop Up Stores, the special areas reserved to the new proposals in the field of accessories, from jewels, shoes, fragrances, design objects for the table and pocket technologies, which join traditional crafts to contemporary style.

Another brand new element of the event will be My Factory, the new exhibition project created by Pitti Uomo that takes place among the dimensions of fashion, street style, music, graphics and new medias. An area dedicated to the underground culture, where the collections are produced by young emerging creators and international brands, and where research, eclecticism and eco-sustainability reign.

Among the débuts, we remind you brands such as La Portegna, Serdar Uzuntas, Groundwave, Il Sistema degli Oggetti, Tee Library, Bustler.

There will be 972 brands and 75 collections in addition exhibiting at Pitti W Woman Precollection in Dogana. A total of 1047 collections on display in Florence from June 15th to 18th. Dear fashion-addicts, you can’t miss such an event! :-)

For further information about this and other events in Florence, please visit the tourist guide www.aboutflorence.com

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