BTO (Buy Tourism Online), Florence, 5th Edition

Posted By: alessandra on November, 23 2012 in About Italy, Curiosity, Events, Florence, Leisure, To see
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After last editions’ success, the BTO is back in Florence. This year, such an event will move to Fortezza da Basso.

Without a doubt, it’s an unmissable appointment for everyone working in tourism marketing and hospitality industry.

The event will last two days, in which the partakers will have the chance to confront each other with many international experts and leading companies through debates, training sessions and product presentations.

The program will be presented on the official website, where you can also buy your tickets.

Among the topics of the fair, some particular ones will be treated in depth, such as the transparency between travellers and facilities, future prospects of hospitality market (in the light of new trends of travelling by apartment), measuring the impact of reservations made through mobile devices, competition and price policies.

Tickets will be available either with or without lunch voucher (special conditions for people aged under 26 years old).

We’ll be waiting for you at Fortezza da Basso in Florence, on November 29th30th!

Further information about the city of Florence are available on our online travel guide About Florence.

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